Pampers

Turning the beeps of the NICU into an anthem fit for a (very tiny) fighter, to launch one of Pampers’ smallest diapers.

What do you get when you ask women to reenact the birth of their baby, just two weeks after the fact? One woman leaving the audition room in tears, a lot of screaming, and four rockstar women who agreed to do it on camera with their real babies.

Creatives: Jody Zorn, Rob Burleigh, Richie Glickman