Laundry Later | Tide Super Bowl 2020

Tide Power Pods are made for putting off your laundry til later. So we sent an exasperated Charlie Day on a quest throughout the Super Bowl broadcast to find the answer to a simple question: when, exactly, is later? [One Show 2x finalist]

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Charlie’s neuroses weren’t limited to traditional commercial breaks. Career highlight: feeding Charlie Day 25 of these lines and him asking me if I was the “boss” of the production. (I was not)

Credits:

Creatives: Lauren Varvara, Adrian Chan, Blake Morris, Jacopo Biorcio, Preethi Balakrishnan, Kelsey Boylan, Paul Bichler, Daniel Lobatón

Production: Aaron Stoller @ Biscuit, Pickle Music, Dani Stoller, Katie Lemke